• Home
  • About Us
  • Creative
  • Bios
  • Share Brands
  • Say what?
  • Contact
  • Doings
    •  

    A Reason to Pay for a Strategic Plan — Who Spreads Your Word

    August 10th, 2009

    It has been a while since I have used one of Seth Godin’s posts. Everything he writes is of value and I urge all of you to sign up for his blog. I have suggested, on many occasions, that having a strategic plan before you implement any kind of social media is vital. Many people have a problem with this as they can’t find the extra budget for this part of a project and time for this extra process. The decision makers for many businesses sometimes feel that they need to just dive in—the plan from their perspective was discussed in meetings. All the papers from the Economist to the Wall Street Journal talk about the success of social media so they dive in without a strategic plan.
    Read the rest of this entry »

    1 Comment | Online Marketing | Permalink

    Tagged: , , , , , , , , , , , , ,

    Posted by nicolem

    Have You Lost Business This Year? Want Us to Show You How to Get it Back?

    June 9th, 2009

    I have a one word answer. Women. The Economist suggests that  women in the West are responsible for more than 80% of purchase decisons. That means they are purchasing in every product category—regardless of what many stereotypes suggest. That means not just great bags and shoes, but consumer electronics, cars and their maintenance and parts. That means the “traditional boy toys” are now the domain of the woman purchaser or decision maker that will decide what “boy toy” to buy!
    Read the rest of this entry »

    1 Comment | Marketing to Women | Permalink

    Tagged: , , , , , , , , , , , , , , , , , , , , ,

    Posted by nicolem