Why Social Media Means Big Opportunities for Companies Looking to Reach Women
February 15th, 2010When we created SHARE, it was founded on a basic idea: that as successful, bright, creative women who are key influencers and decision makers for point of purchase (across so many categories and channels), we could really make a difference with our knowledge, based on who we are and the clients we work with. One of the reasons we focus on social media, is because of the ease in which we understand the parallel between social media and the way women naturally connect and engage with one another. Of course, we’re always clear that what is good for women is GREAT for men.
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