Tranparent is a word that has been floating around for a while. The dictionary definition: easily seen through, recognized, or detected. The media and the internet have helped to provide a forum where people can now have direct and immediate relationships with information products and services. The benefit of social media is that you can now talk directly to the customer about who you are as a brand, share your values and share your story while targeting (globally) those whose values match yours. In turn, your customers and fans can pass your story on.
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Yes, it is April 2009 and I have been writing about social media for months now…..including Twitter. There are many who are still asking me…….what is Twitter? I know what it is as in I have looked at it but…..what is it? How does it work and how can it help me or my company?
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I am definitely a girl who loves her shoes (most women I know do). I think many companies right now are trying to figure out how to change their product mix and tighten up their costs through a scouring of their operations. Some are thinking how should we be, how do we do things differently and bounce out of that perverbial box we have put ourselves in.
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