Social Media Savvy – A Reason to Hire a Partner With Hands On Experience
December 16th, 2009We have been in many client meetings over the last few weeks as everyone now needs to be using social media and is furiously finalizing their budgets and marketing plans for 2010. In one of the discussions with a team member, we talked about how many large businesses still have no understanding of how to leverage social media, but have decided to get engaged. Further to that, they have decided (in many cases) that they are going to apply a minimal budget, hire some interns and run it internally. The other option is to use the agency that manages their traditional work and have them manage their social media marketing. What is the outcome? Just ask Toyota about the response to their recent Yaris campaign.
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Tagged: AD AGENCIES, BCAD GROUP, CLEVER COMP, Facebook, MUMBRELLA, NICOLE MCKINNEY, ODDFELLOWS, PETER BRAY, PR, ROI, SAATCHI & SAATCHI, SHARE, SOCIAL MEDIA, SOCIAL MEDIA SAVVY, THE BRAND SHOP, THE POPULATION, TOYOTA YARIS, TWITTER, VIDEO, Youtube
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