As mobile continues to grow and more people are now using smartphones – the opportunity to leverage their multi-function applications for marketing of your brand products and services – has become increasingly important. As our world continues to be more connected with social media the ability to use your phone – as your roaming computer – has made information available to you  instantly. I am sure you have seen or heard about QR codes. The black and white matrix embedded in a box shape. By using your camera to take a picture of the matrix – it allows you access to websites, images and text. Read the rest of this entry »

I have been driving the same car for the last 10 years and for those that will ask what kind it is, the answer is a Honda. This is the second one I have owned. I bought cars late in life due to the many years I lived in NYC and did not need a car. This car has been low maintenance—only a regular oil change needed. You can’t ask for more than that in a larger ticket purchase. Today during a lunch with a colleague, she said to me (who incidentally was driving Toyota) that she would go back to Honda or Toyota. Although they may not be the most exciting vehicles, she knows what she will get: a car that will actually start in the dead of winter and is safe and reliable.  Of course, the “what if game came up“. What if you could choose any type of car now and it would be given to you no questions asked. I’m sure we all have an answer to that!
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