This concept began a few years ago with one of my favorite books on the digital world and social media – Groundswell. The concept of social computing behavior is understanding who your target market is and then how they like to communicate. For example -there are the early adapters or influencers who are the leaders – using the newest technology – then there are those – that are spectators – who might like to read blogs  -but don’t comment yet they too are engaged. Creating platforms that focus on the variety of people and they way they like to connect – is how you are going to – connect.create.cultivate – a relationship with your customers. Read the rest of this entry »

Lets face it we all want sales. Social media is a magnificent vehicle to build relationships with your customers, engage and connect with them – with the goal of creating a long term relationship - their part is to purchase your products and services and your part is to provide for them the products and services they need and those things that will solve their problems. Read the rest of this entry »

Last night, one of my close friend’s 14 yr old daughters messaged me (via MSN) with links to the much hyped, “Kardashian Reality Show Wedding”. As far as I know, the show has yet to air here in Canada (but I stand to be corrected on this). As fast as it was promoted—via word of mouth—I found out where I could watch the show online right now. She provided me with a couple of options and  the link I picked was via Youtube.
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It has been a while since I have used one of Seth Godin’s posts. Everything he writes is of value and I urge all of you to sign up for his blog. I have suggested, on many occasions, that having a strategic plan before you implement any kind of social media is vital. Many people have a problem with this as they can’t find the extra budget for this part of a project and time for this extra process. The decision makers for many businesses sometimes feel that they need to just dive in—the plan from their perspective was discussed in meetings. All the papers from the Economist to the Wall Street Journal talk about the success of social media so they dive in without a strategic plan.
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In the last couple of weeks I have been talking to several potential clients about how they can integrate social media into their marketing mix and how will they determine whether it is beneficial or not. Linkedin is turning out to be very beneficial for me as I connect with businesses both here and abroad and find ways for us to partner with one another. The article below provides the most superb overview regarding social media and measurement steps. I got this from Ed Stilava who posted the article on Linkedin—a social media community for professionals—and he got it from  Econsultancy Digital Marketers United. It is this vast net of engagement with like minded people, who can share an infinate amount of info relevant to YOU, that can then be shared as I am doing with this post. That’s what makes social media so powerful.
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