June 28th, 2010
Networking is the epicenter for new contacts, sales leads, friendships and new clients. Social media has been a magnificent platform for networking and sites such as Linkedin – have created a community – that has been a well respected platform for businesses and professionals. Twitter has now also become a great place to connect for all genres of interest both business and personal and lets not forget Facebook! Read the rest of this entry »
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Tagged: AMERICAN EXPRESS OPEN FORUM, BLACKBERRY, COLUMBIA SPORTS, DOVE, EQUINOX, Facebook, FASHION 2.0, HUGGIES, ING DIRECT, LINKEDIN, MASHABLE.COM, MICROSOFT, NICOLE MCKINNEY, SHARE, STEPHANIE MARCUS, TWEET UP, VITAMIN WATER, WWW.BCADGROUP.COM
Posted by nicolem
March 16th, 2010
There are many retailers that are still not online. Many claim they are not ready. Some are dabbling—but even the dabblers are unsure of how to truly leverage the success that can be attained. A few weeks ago I attended a launch at a major retailer. They have done a 360 degree turn in their brand offering and are certainly looking to expand their old reputation for a new contemporary one in order to attract a broader more modern customer. At the launch, they had some laptops sitting out with the idea that people could go and tweet from the event at the computer stations. Great intentions but from my perspective here are some ideas about how they could have kicked it out of the park.
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Tagged: COMMUNITY, CONNECT, DIGITAL STRATEGY, ENGAGE, FAST COMPANY, LADY GAGA DOWNLOADS, MACCABEE MONTANDON, NICOLE MCKINNEY, PDA, RETAILER TWITTER, SMART PHONE, TWEET UP, TWEETS, VIRTUAL SHOPPING, WWW.BCADGROUP.COM
Posted by nicolem
