I tweeted the other day Digitally creative, innovative, design savvy, experiential , savvy to the user experience, agile, hungry = creative tech agency – So what does this mean and or refer to?

I was thinking about our small boutique agency. As we continue to grow and create successful campaigns for our clients, we work to carve out a space for those companies who greatly desire our skill, expertise, creative tech skills & bandwidth -while meeting and exceeding their objectives. Yes and keeping the money in their pockets with low cost innovation and implementation and high returns. Some believe the more “likers” and followers you have the better success you will be – yet they forget that it is quality not quantity you want via information and engagement. There is today no accident that your neighbor, former high school teacher, doctor, dentist and boss former & current are all on Facebook. (Yes we may all want to take an extra minute to review our privacy settings) It means that all the brands you can think of, businesses, products and services know we are all there too and they are looking for new marcom partners and business advisers to help them reach all of us. Both online and offline. It will be those such as ourselves with a wealth of award winning traditional talent and  savvy experiential technical talent – who clearly understand and can translate that user experience – on an array of platforms, that will help you knock it out of the park- in reaching that customer in the place you desire to have them go. Read the rest of this entry »

When is the last time that you left your house or office without your cell phone? Or went throughout the entire day leaving your cell phone behind on purpose? For me, my cell is my personal and business lifeline all wrapped up into one. It houses my contact list—the days of remembering a phone number are long gone. My calendar, my email, texts and the internet are all at my finger tips should I need to search something. My social media feeds are there too so I can Tweet and update Facebook as I move throughout my day. My alarm for the morning resides on the phone as well, and yes—it stays by my bed at night when I am asleep!
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These days, for most companies this question is their biggest fear. Marketers grapple with the assumption that as soon as we enter the world of social media, we are opening ourselves up to the brand bashing bad-vocates.
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In my last several posts I have provided case studies and all sorts of information about why your company needs to engage in social media. I would be remiss if I didn’t show some results. I wrote about the Ford Fiesta campaign where they gave 100 people Ford Fiesta cars for 6 months and asked them to blog, tweet, participate on Facebook and Youtube about their experiences. Ford—at the onset of the fall of the American Auto industry—dove right in and took the lead in terms of their use of social media. They are living proof (virtually speaking) that by integrating social media tools into your marketing strategy, you not only can successfully build a brand but also extend your reach. Letting the customer own the relationship and share that with others, leverages the credibility of a product or service in a way that the company itself just cannot do.
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Oprah just got on twitter a couple of weeks ago and already has 1 million followers! This post is going to be short from my perspective as I think that the attached article is worth focusing on. I don’t have to tell anyone about the power of Oprah’s brand. In today’s Ad Age Mediaworks - Simon Dumenco, who worked with Oprah on her O Magazine Launch gave his perspective and talks about how she uses Twitter in a positve light. There is also a report that talks about Twitters retention rate thus far which teaches all of us that “just because you are on twitter—will not guarantee you a successful social media campaign.” It is an integrated strategy that wins the day in building the power of a brand. Orprah is one of the best examples of using her brand power and her success speaks for itself.
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This post comes indirectly through one of my dear friends and colleague, Theresa Stephen. As we are both New Yorkers, living in Toronto, Canada, we often share info about what is happening there— although we’re focused on different industries.
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Yes, it is April 2009 and I have been writing about social media for months now…..including Twitter. There are many who are still asking me…….what is Twitter? I know what it is as in I have looked at it but…..what is it? How does it work and how can it help me or my company?
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