I read a great article today that I am going to SHARE with you at the end of this post. It talks about brand promise vs brand experience. Social media as we all know – has now broadened the net for reach and allows not just a brand, but anyone to SHARE anything their hearts desire and have it spread like wildfire by leveraging social media tools. Many businesses are finally waking up to the power of these tools and better yet -  it is the customer that is now driving much of the power – by being able to clearly articulate and SHARE with those that will listen, to their wants, needs and benefits of doing business with them. In return the business in question must be able to not only listen – but stand tall on what their brand promise, product, service and value is and stay true to their word. Read the rest of this entry »

There are many retailers that are still not online. Many claim they are not ready. Some are dabbling—but even the dabblers are unsure of how to truly leverage the success that can be attained. A few weeks ago I attended a launch at a major retailer. They have done a 360 degree turn in their brand offering and are certainly looking to expand their old reputation for a new contemporary one in order to attract a broader more modern customer. At the launch, they had some laptops sitting out with the idea that people could go and tweet from the event at the computer stations. Great intentions but from my perspective here are some ideas about how they could have kicked it out of the park.
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Not sure if you heard but Bill Gates joined Twitter and already has 300,000 followers. I have been on Twitter for a year and we have about 1170 followers which is pretty good, as I like to read most of my tweets throughout the day and that is a lot of info to go through and absorb.
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I was chatting with a new client today about social media and how it can be utilized to elicit a positve and engaging response from your customers—especially when they are uphappy. In our discussion, we talked about companies who are getting it right—and Domino’s pizza came to mind for us both. Have you seen their recent TV spot about how they “say that customers complained that their crust was like cardboard and their sauce had no taste.” They continue on to mention how they were listening and have made changes to those EXACT things! Bravo Domino’s. Well it gets better…
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Happy New Year 2010! We here at SHARE would like to wish all of you an abundant and prosperous year. And I’d also like to thank all of you who have  voted for us (via Fuel Lines) to help us become social media ad agency for the month of December 2009. Voting continues until tomorrow so keep those votes coming!
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I was attending a new client meeting last Thursday. And as it happens, they have a leg up on many of our customers as they are already trying their hand at social media. Bravo to any business that is taking the leap to engage with their customers in new ways.
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So what is the 840 million celebration? That would be the purchase Amazon’s purchase of Zappos.com for 840 million dollars! Bravo and congratulations to Tony Hsieh, CEO of Zappos!!!
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It’s not just the large companies that are getting in the Social Media game—it’s also the small “mom and pop” shops that show how success can be attained in building customers by using twitter. For those that are looking for case studies to support the notion that social media can drive success (proof that it’s safe to dive in) the article I am going to post from the New York Times is for you.
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