Strategy is Key When Building a Social Media Campaign.
November 17th, 2008Social media now has the attention of many companies these days. Everyone is trying to figure out how to leverage and court the customers they want while providing them with the fuel and fire to become brand evangelists. Most companies forget that understanding the innovators, influencers, critics, spectators and those who choose not to participate at all should become a part of the concepts and format they need to develop in order to engage their target audience.
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Tagged: BLOG, BRAND, BRAND EVANGELISTS, CAMPAIGN, COMPANIES, CONCEPTS, CONNECTIONS, COUNTRY, CRITICS, CUSTOMER, DESIGN, DIGITAL, EVANGELISTS, INFLUENCERS, INFLUENTIAL BLOGGERS, INNOVATORS, MARKETING PROFS, MONEY, NICOLE, PARTICIPATE, PEPSI, ROHIT BHARGAVA, ROI, SOCIAL MEDIA, SPECTATORS, UNDERSTANDING
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