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    Gap Launches its New Demin Line Through Social Media—Not TV

    August 19th, 2009

    Remember those great Gap commercials with all the dancing and hip music? They used to start off the back to school season. Well the Gap is getting in the game and launching their new denim campaign online. Yup…Facebook is now going to be where the new launch happens. With sales that have definitely gone down and their new designer Patrick Robertson at the helm, the Gap is looking to recapture the days of olde—where part of their cache was the connection they had with the customers for hip, low cost quality clothing. Remember Sharon Stone wearing a Gap T-shirt with her couture skirt? Those were the days for them.
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    Posted by nicolem

    Women work it out!

    February 28th, 2009

    Nike continues to lead the way with their innovative visuals through thoughtful and creative videos, imagery and messages—encouraging all of us to be our best selves. I personally love the way they portray women and continue to energize and excite us to be better and do more, while maintaining that individuality that makes each women unique. This latest video yet again provides a reminder to all of us to Work it out.

    What are you waiting for? Just do it.

    Best Nicole

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    Posted by bcadgroup