Online Spending Continues to Rise – A Graphic Worth a Million Words!
March 16th, 2010There are many retailers that are still not online. Many claim they are not ready. Some are dabbling—but even the dabblers are unsure of how to truly leverage the success that can be attained. A few weeks ago I attended a launch at a major retailer. They have done a 360 degree turn in their brand offering and are certainly looking to expand their old reputation for a new contemporary one in order to attract a broader more modern customer. At the launch, they had some laptops sitting out with the idea that people could go and tweet from the event at the computer stations. Great intentions but from my perspective here are some ideas about how they could have kicked it out of the park.
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Tagged: COMMUNITY, CONNECT, DIGITAL STRATEGY, ENGAGE, FAST COMPANY, LADY GAGA DOWNLOADS, MACCABEE MONTANDON, NICOLE MCKINNEY, PDA, RETAILER TWITTER, SMART PHONE, TWEET UP, TWEETS, VIRTUAL SHOPPING, WWW.BCADGROUP.COM
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