Google Canada tweeted this week that there are 2 million business in Canada and 1 million of those businesses are not currently online. Many of the responses to those tweets resulted in how agencies like ours will be very busy – we all hope for that. But more importantly is providing businesses with an understanding of the power -on how to leverage the online tools that include social media, mobile, email, search, linking, video etc. – while not having to drop their current offline communications marketing practices -that these said business feel are successful. Total communications means using the offline marketing initiatives, print, pop, television, radio etc. as tools to leverage your online communications and vise versa. Bridging that gap because both worlds still matter. Read the rest of this entry »

Lets face it we all want sales. Social media is a magnificent vehicle to build relationships with your customers, engage and connect with them – with the goal of creating a long term relationship - their part is to purchase your products and services and your part is to provide for them the products and services they need and those things that will solve their problems. Read the rest of this entry »

The talk from Twitters critics is that it is cooling off—that it is not a viable source from which to engage and connect. The article that I am going to feature today, comes from Advertising Age and certainly gives a reason to second guess that particular viewpoint. Hey, it may be worth a second look if you have already written Twitter off.
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