It is amazing how quickly the news media has leaped into social media – while may businesses and corporations still lag behind in hesitation . I read most of my newspapers online now – 3 to be exact and tend to go to several of the sites – where I used to subscribe to magazines. I do admit that there is something great about a beautiful print magazine. My favorites continue to be Vogue, home decor magazines and of course food. Some magazines have been extremely successful in integration of offline and online, Bon Appetite is one that has a robust site and Facebook fan club. Read the rest of this entry »

In light of my action packed day I am going to  keep my portion of this post very short. I came across some very interesting stats this morning that talk about the growth of interactive advertising. I am ALWAYS in support of integration with offline, online and in-store for all of you who will come back to me to question social media’s importance. BUT I do feel that these stats indicate that no one is in a position to ignore the power of engaging their customers online. This information comes from Online Daily Media, posted by Joe Mandese and released Wednesday by WWP—the largest buyer of media in the world. I  am now reading all of my newspapers online. National Post, Globe and Mail, the NYT and Washington Post, and WSJ. Along with my twitter feeds from the likes of CNN, BBC and so many more, I can get all my news feeds quickly in real time. That, and I can control how and when I receive the information.
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Yes, it is April 2009 and I have been writing about social media for months now…..including Twitter. There are many who are still asking me…….what is Twitter? I know what it is as in I have looked at it but…..what is it? How does it work and how can it help me or my company?
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