Almost everyone out there in the world has sent or received a postcard at some point. The traditional postcard is 100 years old. That being said, some of the best ideas come when you blend the old with the new. Technology moves so quickly that it’s hard to keep up, difficult to catch on, and by the time many businesses make a decision to hop on the digital band wagon, the idea they finally commit to is old news and something else is now the next big thing.
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When it comes to my understanding of “Social Media” (or should I be saying, Social Networking Communities) one of the pivotal sources of information for me was a book entitled, Groundswell. The authors, Josh Bernoff and Christine Li, were both at Forrester Research and they really clarified this new digital medium for me while providing a spectacular argument, with many case studies sited for reference, to substantiate its relevance and the importance to engaging NOW.
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I thought this topic was quite apropos as a lot of what we read in blogs such as this one is viral. We receive and share information about things we are interested in. We sign up for blogs or newsletters and many of us share the information we receive with others who we know will be interested in having the info, who then do the same thing—pass it on.
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