I remember one of the highlights of being a kid was when my parents allowed us to walk to the Quick Shop. That was the name of the closest corner store—where we would buy candy, chips and soda. The Quick Shop owners knew us and it was always such a thrill when we were able to go there unaccompanied by our parents! There were other corner stores close by, but we always went there. All the kids in the neighbourhood did.
Read the rest of this entry »

Today I had lunch with a new potential client. He has a successful business but is looking to grow and educate his customers on a product that does have some challenges in its brand perception. He came to me to discuss the possiblity of creating and implementing a strategy that would provide a forum for engagement and education but was so FEARFUL of failure.
Read the rest of this entry »

As a women run and owned company we always want to find information and resources that will propel women forward, while educating and informing businesses on how they too can better target this most important demographic. They say that this is “the age of diversity.” And thanks to the election of Barack Obama, President elect for the United States, and the media coverage that election process has garnered, that description certainly seems to ring true.
Read the rest of this entry »