We talk about social media and engagement on our SHARE blog – as key touch points – to understanding how to best leverage social media tools for your customer while building- honest and truthful mutually beneficial relationships. We talk regularly to our clients both new, current and potential about understanding your target market. One size does not fit all. It is understanding who you want to connect with and how they want to connect with you that is vital in serving your customer via social media. Read the rest of this entry »

I came across an article in my morning reading that included an interview with Mitch Joel of Twist Media – on the topic of connecting and engagement. I have discussed this many times on this blog since I began posting, but felt that with so many companies finally realizing that they need to leverage social media – it is worth it – to SHARE some thoughts for 2010. Read the rest of this entry »

Lets face it we all want sales. Social media is a magnificent vehicle to build relationships with your customers, engage and connect with them – with the goal of creating a long term relationship - their part is to purchase your products and services and your part is to provide for them the products and services they need and those things that will solve their problems. Read the rest of this entry »

We are proud to say that one of our core business strengths in the world of digital advertsiting and communications is our great design. As with everything in life, first impressions count. How you look, how you present yourself in that first 5 to 10 seconds, sets the tone for one’s perception of who you are. Same thing in business. Now-a-days, almost every business has a website or at least a landing page. This page is the gateway or first impression for your presence on the world wide web.
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Almost everyone out there in the world has sent or received a postcard at some point. The traditional postcard is 100 years old. That being said, some of the best ideas come when you blend the old with the new. Technology moves so quickly that it’s hard to keep up, difficult to catch on, and by the time many businesses make a decision to hop on the digital band wagon, the idea they finally commit to is old news and something else is now the next big thing.
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Many of you requested that I write more posts on Green. This is an extremely thought provoking article that focuses in on Ecological Intelligence. I had the most interesting conversation with a local restauranteur about this very topic several months back. They own a farm as well as their restaurant and use the produce from their farm as much as possible (she’s passionate about organic). Their question to me was when something is labeled organic, but the water or soil that may have been used to grow the product is not organic in nature, is that product really truly organic? What constitutes “green”?
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Many months back I wrote about the Korean BBQ street vendor: a guy who had an idea for tacos—that featured Korean BBQ. He parked outside of the clubs late at night for weeks with no action. He  then went to the famed Robinson Blvd. where the famous Ivey restaurant resides and the paparazzi shoot the lunching celebrities……still no action. Next up was Twitter and Facebook…and before he knew it, the line ups were around the block.
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Making important decisions gives us the chance to gain an understanding about the choices you make before you make them.
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A few posts back, I wrote about the importance of online ratings and reviews and directly related it the experience I had over this past summer in selecting my new computer.
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Many of you may have already seen or have heard about Ann Minch of Red Bluff, California. If not, listen in…or should I say read in! Ann is leading the Debtors Revolt. I learned about it through the Huffington Post.
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