We are proud to say that one of our core business strengths in the world of digital advertsiting and communications is our great design. As with everything in life, first impressions count. How you look, how you present yourself in that first 5 to 10 seconds, sets the tone for one’s perception of who you are. Same thing in business. Now-a-days, almost every business has a website or at least a landing page. This page is the gateway or first impression for your presence on the world wide web.
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Almost everyone out there in the world has sent or received a postcard at some point. The traditional postcard is 100 years old. That being said, some of the best ideas come when you blend the old with the new. Technology moves so quickly that it’s hard to keep up, difficult to catch on, and by the time many businesses make a decision to hop on the digital band wagon, the idea they finally commit to is old news and something else is now the next big thing.
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Many of you requested that I write more posts on Green. This is an extremely thought provoking article that focuses in on Ecological Intelligence. I had the most interesting conversation with a local restauranteur about this very topic several months back. They own a farm as well as their restaurant and use the produce from their farm as much as possible (she’s passionate about organic). Their question to me was when something is labeled organic, but the water or soil that may have been used to grow the product is not organic in nature, is that product really truly organic? What constitutes “green”?
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Many months back I wrote about the Korean BBQ street vendor: a guy who had an idea for tacos—that featured Korean BBQ. He parked outside of the clubs late at night for weeks with no action. He  then went to the famed Robinson Blvd. where the famous Ivey restaurant resides and the paparazzi shoot the lunching celebrities……still no action. Next up was Twitter and Facebook…and before he knew it, the line ups were around the block.
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Making important decisions gives us the chance to gain an understanding about the choices you make before you make them.
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A few posts back, I wrote about the importance of online ratings and reviews and directly related it the experience I had over this past summer in selecting my new computer.
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Many of you may have already seen or have heard about Ann Minch of Red Bluff, California. If not, listen in…or should I say read in! Ann is leading the Debtors Revolt. I learned about it through the Huffington Post.
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I spent the day with one of our favorite clients in an all day meeting yesterday. We are currently building a new website with a customized e-commerce store and supplementing the build with a new brand look and strategy. Very exciting. In the strategic and planning phase we are always assessing the current site and all of the challenges that will help us build a new and profitable site. In this case the site is a significant portion of their sales.
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As I am sure many of you know, my business background began in the fashion industry. Just like Natalie Massenet, I dreamed of being in the fashion business from the time I was a little girl. After realizing my dream of going to FIT and working in the fashion industry for 16 years (before moving on to use my skills of brand strategy to build our business today), I am still incredibly passionate about fashion to this day.
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With so much information out there and so many websites to visit, your website has to be very clear with its intention. Each page needs to state clearly the type of action you intend your visitor to take. It is a one click world and nobody has the time or the patience to search around and figure out, not only how and where to search, but also what the intention is of the owner of the site.
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