I spent the day with one of our favorite clients in an all day meeting yesterday. We are currently building a new website with a customized e-commerce store and supplementing the build with a new brand look and strategy. Very exciting. In the strategic and planning phase we are always assessing the current site and all of the challenges that will help us build a new and profitable site. In this case the site is a significant portion of their sales.
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As I am sure many of you know, my business background began in the fashion industry. Just like Natalie Massenet, I dreamed of being in the fashion business from the time I was a little girl. After realizing my dream of going to FIT and working in the fashion industry for 16 years (before moving on to use my skills of brand strategy to build our business today), I am still incredibly passionate about fashion to this day.
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With so much information out there and so many websites to visit, your website has to be very clear with its intention. Each page needs to state clearly the type of action you intend your visitor to take. It is a one click world and nobody has the time or the patience to search around and figure out, not only how and where to search, but also what the intention is of the owner of the site.
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I have written and posted many articles about mommy bloggers and engaging moms online – so I will keep my commentary short today. I did get this article in my inbox today from Media Post and I thought that these five clear, concise points to engage mom’s online were excellent and worth sharing. They focus on getting and keeping moms on your website which is where they are spending much of their free time these days. Share with them in a way that is respectful and intelligent and you can count on them Share their dollars with you!
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For many businesses still questioning how social media will benefit them and—as it relates to today’s post—Twitter. I have found yet another great example of the successes that can be derived, from a public relations perspective from corporations such as Ford, Pepsi Co., Coke and Southwest Airlines.
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I had a phone meeting with a dear friend yesterday and we are planning a mutually beneficial business relationship. We are discussing the launch of her new website project  and how I might support them through my business SHARE.  Their need is to create and implement social media marketing and community into their current website infrastructure.
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I saw this article in my inbox and it spoke to me as I think the key for every marketing and branding action you take comes down to informative content. What people now need is to find out  is what value your offering has for them—can it  fulfill a need, challenge, or enhance how they live their life? The 21st century customer is now so educated that they are not interested in what you do but, more importantly, how you share information that is of value to them. Can the customer feel your passion in what you do? That energy can be elecrifying and spread like wildfire!
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Yesterday I wrote about the entrepreneurial business trend website and newsletter Springwise. I would be remiss if I didn’t follow-up with its sibling, trendcentral. As noted on the their home page, they describe themselves as:
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