The definition of strategy is “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result: a strategy for getting ahead in the world.”
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It has been a while since I have focused on an article about women. As a women run and owned firm we are certainly proud to be part of this new dynamic. The article I am going to share is written by Claire Shipman and Katty Kay. I think that this article says it all about where the world is going and how important it is to focus on this most important demographic from a marketing standpoint and from a business persepective. Look at your team—do you support and encourage women in your business? Are you doing business with women run and owned companies? The attached article comes from the women owned Huffington Post and the point……”Survey after survey from California to Norway shows that women are not only good for business, but that companies that employ more senior women actually make more money. Call it Pink Profits“.
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I have been extremely interested in trends for years. I love to read a broad range of newsletters that cover all sorts of cultural topics. Springwise, in particular, is a terrific newsletter that covers business innovations for entrepreneurial minds. It’s one of the world’s leading sources of new business ideas—powered by a network of 8000 + spotters. Pretty darn cool!! 
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Over the weekend, I happened to check out the blog of a former co-worker of mine: a rather brilliant strategist and British bloke with a wicked sense of humour. Two weeks ago, he posted a commercial for a UK charity named Barnardo’s: an organization campaigning against the demonization of children (yep. You read it right). This notion in and of itself left me dumbfounded. Then I watched the ad.
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It has been a great week. But as it draws to a close, I’m definitely ready to welcome the weekend! Yes—for me the excitement lies in the fact that I am renovating, which has forced me to go through the fun-filled exercise of temporarily packing my worldly goods into bland cardboard boxes. And as I do this, I keep reminding myself that I will survive the Chaos! I will maintain a positive outlook, damn it—despite the fast approaching tsunami of plaster, dust and paint!
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With a background and passion for fashion and lifestyle trends, I read many blogs and ezines. Each week I receive a report from Splendora Style Forecast. Amongst the usual celebrity fashion sightings and alerts to some of fashion’s more fabulous things, Gina Pell, content chief and founder, writes and brings attention to some phenomenal issues that beautifully meld with the goings on in the world of lifestyle, fashion and culture.
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With the historic American election now completed and the world’s celebration of that change now in place, it is a new day.

A new day for everyone to review how they are going to move forward and make the kind of changes that incorporate new technologies, new ways to communicate, bring new ideas to the forefront and act upon them, engage others to take the initiative to make change, share how we can all work together to make the change that will dictate how we can live better lives than we did before.
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Ghandi said:

“We must be the change we want to see in the world.“

As a dynamic, innovative and smart group of women we want to discuss the ways in which we can make changes and come up with new ideas, so the world begins to see us as important, modern, insightful contributors. By creating offline and online branding experiences that help you find the products and services that represent who you are, living your best life.
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