January 12th, 2010
It’s a new year and I want to know how you plan to do things differently in 2010. As I write this, I am sure many of you are now well educated on the benefits of social media in your marketing efforts and are using some of the tools to further engage, connect or begin to connect with your customer. Have you thought about how you are going to start that conversation?
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Tagged: 2010, BCAD GROUP, BEAUTY INSIDER UPDATE, BLOG, CONNECT, CUSTOMER, DARRAH MACLEAN, EMAIL, ENGAGE, LULULEMON, MEDIA POST INSIDER, MOOSEJAW, PIPERLIME, PRODUCT REVIEWS, SEPHORA, SHARE, TWITTER FOLLOWERS, WWW.BCADGROUP.COM NICOLE MCKINNEY, ZAPPOS
Posted by nicolem
January 6th, 2010
I was chatting with a new client today about social media and how it can be utilized to elicit a positve and engaging response from your customers—especially when they are uphappy. In our discussion, we talked about companies who are getting it right—and Domino’s pizza came to mind for us both. Have you seen their recent TV spot about how they “say that customers complained that their crust was like cardboard and their sauce had no taste.” They continue on to mention how they were listening and have made changes to those EXACT things! Bravo Domino’s. Well it gets better…
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Tagged: AMY KORIN, BLOG, CASEY HIBBARD, customers, DOMINO'S PIZZA, Facebook, FLICKR, GARY VAYNERCHUCK, GENERAL MOTORS, INTERACTIVEAMY.COM, NICOLE MCKINNEY, PROCTOR AND GAMBLE, RAMON DELEON, SHARE, SOCIAL MEDIA, SOCIAL MEDIA EXAMINER, SUN MICROSYSTEMS, TWEETDECK, TWEETPHOTO, TWEETS, TWITTER, TWITTER HASH TAGS, VIDDLER, WWW.BCADGROUP.COM, ZAPPOS
Posted by nicolem
October 7th, 2009
Many months back I wrote about the Korean BBQ street vendor: a guy who had an idea for tacos—that featured Korean BBQ. He parked outside of the clubs late at night for weeks with no action. He then went to the famed Robinson Blvd. where the famous Ivey restaurant resides and the paparazzi shoot the lunching celebrities……still no action. Next up was Twitter and Facebook…and before he knew it, the line ups were around the block.
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Tagged: ANN HANDLEY, BIGGAYICECREAMTRUCK, BLOG, CHEF SHACK, COMCAST, CUPCAKE TRUCK, DELL, DONCHOWTACOS, Facebook, FLICKR, FOOD SHARK, FORTUNE, JAPADOG, KOGI KOREAN BBQ, MAGICCURRYKART, MARKETING PROFS COMMUNITY, MASHABLE.COM, ONLY BURGER, PAPARAZZI, RICKSHAW TRUCK, SHARE, SKILLETSFOOD, STREET VENDORS, STREETFLOW MOBILE, THE TREATS TRUCK, TWITTER, URBANECTAR, WAFFLETRUCK, WEBSITE, Youtube, ZAPPOS
Posted by nicolem
October 5th, 2009
Tranparent is a word that has been floating around for a while. The dictionary definition: easily seen through, recognized, or detected. The media and the internet have helped to provide a forum where people can now have direct and immediate relationships with information products and services. The benefit of social media is that you can now talk directly to the customer about who you are as a brand, share your values and share your story while targeting (globally) those whose values match yours. In turn, your customers and fans can pass your story on.
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Tagged: BCAD GROUP, BEN & JERRY'S, CUSTOMER, Facebook, internet, MASHABLE.COM, MEDIA, SHARE, SHERYLIN LAUBY, SMOKINGGUN.COM, SOCIAL MEDIA, TONY HSIEH, TRANSPARENCY, TWITTER, WHOLE FOODS, Youtube, ZAPPOS
Posted by nicolem
September 3rd, 2009
As I am sure many of you know, my business background began in the fashion industry. Just like Natalie Massenet, I dreamed of being in the fashion business from the time I was a little girl. After realizing my dream of going to FIT and working in the fashion industry for 16 years (before moving on to use my skills of brand strategy to build our business today), I am still incredibly passionate about fashion to this day.
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Tagged: AMAZON, BCADGROUP.COM, BLACKBERRY, BRAND STRATEGY, CALVIN KLEIN, CHRISTIAN LOUBOUTIN HEELS, CNNMONEY.COM, COLDPLAY, CONSUMERS, DESIGNERS, DHL, FASHIONISTA, FORTUNE MAGAZINE, H&M, IPHONE, ITUNES, JIMMY CHOO, LEHMAN BROTHERS, LONDON, NATALIE MASSENET, NEIMAN MARCUS, NET-A-PORTER.COM, NEW YORK CITY, NORDSTROM, PARIS, SHARE, SHOP.BOP.COM, TAMARA MELLON, TATLER, THE DAVINCI CODE, THREAD SOCIAL, UPS, VICTORIA AND ALBERT MUSEUM, WEB, WEBSITE, WOMANS WEAR DAILY, ZAPPOS
Posted by nicolem
June 1st, 2009
I have written many posts that include tips about how to use social media tools. And in my mind, when a respected newspaper such as the Wall Street Journal features such articles, they are sending a strong message to all businesses that haven’t got into the social media marketing mode…..Get in the game!
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Tagged: BLOGGER, BLOGS, CEO TONY, COKE, CUSTOMER SERVICE, DOE-ANDERSON, ELLEN DEGENERES, Facebook, GOOGLE, HSIEH, JASON FALLS, JENNIFER OPENSHAW, LIVEJOURNAL, NEWSPAPER, NICOLE MCKINNEY, OPRAH, POLITICIANS, RSS FEEDS, SOCIAL MEDIA TOOLS, SOCIALMEDIAEXPLORER, TWITTER, TYPEPAD, WALL STREET JOURNAL, WEB, WORDPRESS, ZAPPOS
Posted by nicolem
May 13th, 2009
Everyone is using this time for change. How do we create ways to build our profile and our brand—do we truly want to sell or is there another way to yes create sales conversion? Of course. But think about what you could truly do if you laid a path and mindset—company wide—about inspiration and passion. You could engage each and every person in your company to inspire the people you do business with. Imagine sharing that kind of energy and enthusiasm…it’s electrifying!
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Tagged: BUSINESS WEEK, COMPANY CULTURE, CONNECT. CREATE. CULTIVATE., CUSTOMER, CUSTOMER SERVICE. GOAL, E-COMMERCE, EMPLOYEES, ENGAGE, HAPPINESS, LAS VEGAS, NICOLE MCKINNEY, POWER POINT, PRESENTATION, SCIENCE, SHARE, SHOES, TONY HSEIH, TWITTER POSTS, ZAPPOS
Posted by nicolem
March 18th, 2009
I am definitely a girl who loves her shoes (most women I know do). I think many companies right now are trying to figure out how to change their product mix and tighten up their costs through a scouring of their operations. Some are thinking how should we be, how do we do things differently and bounce out of that perverbial box we have put ourselves in.
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Tagged: BUSINESS PHILOSOPHY, CUSTOMER SERVICE, DEEPAK CHOPRA, DIGITAL AGE, DIGITAL COMMERCE MODEL, DISNEYLAND, FINANCIAL SUCCESS, HAPPINESS, IMEDIA CONNECTION, NICOLE MCKINNEY, NORDSTROM, SCIENCE, SHOES, SXSWI, TONY HSIEH, TWITTER, VIRGIN, ZAPPOS, ZAPPOS.COM
Posted by nicolem