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    Success of Online Retailers – What are They Doing Right?

    September 23rd, 2009

    In this new economy, online retailers have been able to hold their own and are out performing other business sectors. And now that women are seen as a clear target for marketing, understanding their economic power and the fact that they are key shoppers in the web world has opened up opportunities for bricks and mortor businesses to get on board. I wrote a few posts back that Zara, the successful fashion retailer, is now adding an online ecommerce piece to their business and so has Lulu Lemon Athletics.
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    No Comments » | Online Marketing | Permalink

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    Posted by nicolem

    How to Keep Your Online Shopping Cart With Sales Conversions Rather than Abandonment

    September 17th, 2009

    I spent the day with one of our favorite clients in an all day meeting yesterday. We are currently building a new website with a customized e-commerce store and supplementing the build with a new brand look and strategy. Very exciting. In the strategic and planning phase we are always assessing the current site and all of the challenges that will help us build a new and profitable site. In this case the site is a significant portion of their sales.
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    Posted by nicolem