Branding 101 taught us all that a brand is more than a product name or a company logo and that loyalty can’t be bought with an ad. Brand loyalty is a gift from customers to companies that consistently earn their trust and demonstrate credibility over time. It can also be taken away at any time. Marketing Guru Seth Godin says in his book, Meatball Sundae “Stories Spread, Not Facts”. Every business has a story; the only question is whether it is being told. For some it’s a colorful historical story about the founder or the location. For others it’s the story behind the development of the product or service your business offers, or perhaps it’s the experience you create for your customers. At the end of the day what is a story if it cannot be SHARED. With social media, networking, communities, collaboration and engagement – these stories can be spread one by one – but better yet – too many by many. Your brand evangelists now become – not only fans and followers of your products and services but – key members of your marketing team.

At bcad Group, we want to SHARE with you our views about the importance of brand through innovation and creativity. Ultimately we want to create opportunities for you to assess whether you need to revisit your businesses branding. What is your story; is it being told and how are you sharing?

bcad Group is a boutique digital creative agency that specializes in social media marketing/ communications and “knock the wind out of you” creative design. We pride ourselves with actualizing unique solutions dedicated to building and creating brands. We want to work with our partners to build marketing and branding practices around ideas that drive business opportunities. Ultimately, we will help you to create the channels, the strategy and the pathways to fortify relationships with each and every potential customer in a way that is meaningful to them and how they live their lives.

We SHARE our ideas and help encourage as well as facilitate a dialog while providing education about the benefits of social media – that can be derived by finding ways to engage and encourage your customers and visitors to participate – for the give and take of relationship building- with mutually beneficial success for both parties. For businesses; it is brand awareness and more sales of their products and services and for consumers; it is cultivating a transparent relationship with the businesses who are selling the products and services – you not only care and love – but also add benefit with how they live their lives. In other cases, it is for the collaboration of problem solving and the extension or broadening of an idea, problem or design – that with the support of a community can help capture, organize or analyze large amounts of data. That’s the power of social media and culture of immediacy at work.